Unico Outlet
The Latest Mall (Outlet) in Bucaramanga
Below is an overview of Único Outlet, a well-known chain of outlet malls in Colombia, including its presence in the Bucaramanga metropolitan area. If you’re looking for discounted brand-name clothing, shoes, or accessories, this is one of the prime spots to visit.
What is Único Outlet?
- Outlet Concept: Único specializes in offering previous-season merchandise from popular fashion brands at reduced prices.
- Wide Range of Brands: You can find both Colombian and international labels for apparel, sportswear, footwear, and accessories.
The mall's design is described as unique and open-concept, with some stores accessible from outside. Free parking was available, at least initially. The opening day featured promotions, including giveaways for the first 100 and 50 attendees, creating significant crowds and long lines. The vloggers highlight the chaotic scene, with overflowing crowds impacting even the escalators.
Regarding discounts, while the mall advertises outlet pricing, the vloggers found the discounts weren't as substantial as advertised. They noted that some stores, such as Koaj, offered discounts only with bulk purchases (e.g., 3 for the price of 2, but the cheapest item was free), diminishing the value unless multiple items were bought. Discounts were more readily apparent in some stores like Adidas and Puma. The overall impression is that the advertised "outlet" aspect is primarily a marketing strategy.
Key observations about the mall include:
- Positive aspects: Unique open-air design, free parking (at least temporarily), diverse store selection (including Miniso, Dollar City, and D1), and aesthetically pleasing common areas.
- Negative aspects: Overwhelming crowds on opening day made shopping stressful, inconsistent and sometimes underwhelming discounts, limited food options initially due to ongoing construction, and poor cell phone signal due to network congestion.